It's no surprise that the creative industries in the UK are booming right now; especially with the sheer amount of students graduating from creative degrees, the market is becoming more and more diverse and more choice is opening up around consumers.
This forces artists into fierce competition with eachother; it's all about adapting to whatever trend is going on right there and then. It's all about knowing what other people are up to, about reinventing yourself every so often to bring something new to the market place.
It is, without a doubt, a golden age for artists - everything relies on visual stimulus and every person is influenced by what they see the most. Anything that doesn't look quite professional or up to scratch enough is deemed as unworthy, and will receive little custom - so, businesses and otherwise are relying on artists to create images for them that really speak to the public. Even other artists are relying on eachother, such as film relies on illustrators and graphic designers to create posters, storyboards, etc. Everything interlinks and, if you don't keep a great sense of self-awareness, you might find yourself lost in the fray.
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