Monday, 2 March 2015

The Consumer - an overview.

As an artist, who is most important to you is the consumer - they are the final user of your end product. To succeed, you need to create what they want - or at least make them believe that what you have to offer is what they really need.

Ultimately, it all boils down to how well you are able to market yourself to your potential consumers; these are the people who will provide you with your money at the end of it all.

Consumerism is a way of life that we currently find ourselves in; items of luxury are commonly bought, created, and advertised all over. Now, it is the challenge to convince people that they need what you have to offer - whether they really need it or not is irrelevant. As an artist, you are here to provide people with luxury things that nobody will ever really need, so it is also within your job description to market yourself to people who may already be aware of that fact.


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