You need to ask yourself first; who does your work appeal to? Who is your market demographic? It would be no use to try and sell music to the deaf, so you must first figure out which consumer is the one that you must appeal to.You also have to bear in mind that you yourself may not fit into the demographic for which you are creating, which makes your job slightly harder. A good example would be, and it is fairly safe to say this, most children's books illustrators are not children themselves, but they need to research and understand how best to market to (in this case) not only children, but the parents who will buy the product.
It is important to study the outside influences within your target market - your ideal demographic does not live in an art-filled vacuum, and will be influenced by other sources. As an artist you need to keep both your eyes and your mind open - take influence from other places. What's trending on social media? What's happening worldwide that is triggering a response from your market? What are the music trends? Fashion? Film? What are they talking about that you can really sink your teeth into and pull out as subject matter within your art?
Discovering your target market can be a period of trial and error, but you really have to ask yourself a lot of questions and do a lot of research - keep on top of your game, time changes and this vocation really requires you to change with it.
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